Ford Answers
Technologies & Tools
Description
Ford creates a web platform to answer the public's questions about the brand, its products and technology. Ford Answers was launched during Brazil's auto show and focused on creating a very transparent relationship with its audience. The website featured a live sphere that grew and evolved with each question sent and the answers were shared in video, audio or text format. Highly ranked Ford staff and specialists from all fields were responsible for answering the questions and Ford was able to reply to 100% of the questions sent in.
SOTD / SCORE → 7.04/ 10
Design40%
Usability30%
Creativity20%
Content10%
7.38 / 10
6.5 / 10
7.25 / 10
6.88 / 10
Votes
Design
Usability
Creativity
Content
Overall
-
James Noble from AustraliaFounder and UX Director76866.80 -
Valencia from SpainInteractive Art Director76876.90 -
Rolf Jensen from United StatesArt Director and Co-founder of Good Morning87476.80 -
Matija Vujovic from Czech RepublicCreative Director77877.20 -
Henry Daubrez from BelgiumCo-owner and Creative director86767.00 -
JB Grasset from FranceCo-founder of Ultranoir76876.90 -
Awwwards Users - Pro and Chiefawwwards.com7.46.97.67.17.27
Design
Usability
Creativity
Content
Overall
Collections
Explore more
great collections.
COLLECTION
Resources
Handy Tools and Apps for De...
followed by
+1041
COLLECTION
Web Technology
WebGL / HTML5 Games
followed by
+74
COLLECTION
Inspiration
Trendy Gradients
followed by
+175
COLLECTION
Inspiration
Black and White Websites
followed by
+132
COLLECTION
Inspiration
Design & Interactions
followed by
+343
COLLECTION
Inspiration
Typography in Web Design
followed by
+184
COLLECTION
Inspiration
Horizontal Layout Websites
followed by
+51
COLLECTION
Inspiration
Video and Audio Players
followed by
+739